Thursday 20 October 2016

Search Engine Marketing - A Must for Business Growth

With internet reaching far off places building a better connectivity across the world, the importance of search engine marketing (SEM) has grown manifold. As a wide base of internet users use search engines to get answers to their queries, getting a good ranking in the search engine results is crucial for businesses. Experts say that a good slice of the marketing budget of a business should be dedicated to search engine marketing.

There are many aspects of SEM that a business needs to understand well, in order to optimize business in the correct fashion. There are complications and to understand them, businesses opt to hire search engine marketing experts for best results.

Keywords are Key to Success

The foremost step in SEM is that a business needs to do make a list of potential keywords related to the products or services of the business.

Brand Building

With tough competition in the market, every brand wants to stand apart. Thus, creating a good image of the brand is essential. SEM is a great way to enhance the brand image and built it further. Paid search ensures the prospective customers find them and eventually create a positive impression of the brand.

Content

Search engine marketing goes hand in hand with content. For best results, companies find search engine marketing experts, who ensure that the content created by content writers is in sync with the relevant keywords. Moreover, the content has to provide significant information to the readers. Expert writer make sure that the readers are fed with sufficient answers to their queries so that they feel the urge to know more and click on the hyperlinks embedded in the content.

SEM Fundamentals

Before shaping up strategies, one should initially define the objectives of the business. It can be several types of objectives depending upon on the business. For example, it can be generating leads, driving sales, or increase traffic on the site or raise awareness of the business.

SEO Expert - A Must

Your website might be having a great design but if it is not found on search engines by users, what’s the use? Just like hiring marketing professionals, a business needs to hire search engine optimization experts to get best results. Here are things that you need to check before hiring a SEO expert:

•Years of industry experience
•Understanding of all the levels of SEO
•Social media knowledge
•Curiosity to know more about search engine marketing
•Proven track record of past SEO projects
•Capability to create SEO strategies that converts
•Understanding the behavior of target audience

Now, that you are aware of the importance of search engine marketing to grow a business, you should also understand that this field requires expertise. If a non professional handles the SEO section of a business, there are chances that the strategies might fail. We have seen many individuals using too much of keywords in business content, which has eventually been blacklisted by leading search engines. With the emergence of several online service marketplaces, one can now easily find search engine marketing experts on a freelance basis at best prices.

Thursday 29 September 2016

Hiring SEO Content Writers Can Help to Improve Search Engine Rankings

When it comes to bringing the website or its web pages into the top search engine results, a good content makes a huge contribution. Now, this content could exist in any form, be it the text, images, or videos, but herein today, we are going to discuss how writing a content can bring change to the SERPs, for the good.

When promotion or business is done online, connecting with the targeted audience is the key. Alongside being expressive and setting a communication channel with the audience, there are a number of technical facts that a web writer needs to consider. This is because, the SEO writer not just writes for the readers but also for the search engines. When the companies find SEO content writing experts, they make sure that the writer hired is familiar with:


Copy Paste is a Waste: Uniqueness marks the existence on web. Therefore, it is important that even the content posted on web is absolutely unique. Nowadays, it is easy to figure out plagiarism and if the writer understands this, he/she is fit for hiring. 

Words can do Wonders: Reaching the website is possible if the right set of keywords are used. It is mandatory that the writer appointed to write content with SEO point has knowledge to place the keywords wisely. This helps the users on web to reach the website easily and improve its presence in search engine results.

Also, the words used in the write-up should attract the targeted users/readers. Understanding and using the industry-oriented words is the key. Therefore, more benefit could be availed by writers belonging to a specific arena.

Skill Set Matters:
A writer is supposed to be creative or technical, as per the requirement. Together with this, what matters most is that the content should be grammatically correct, has readability, and connects to the targeted age group.

So, once the requirements for hiring SEO Article writers are known, getting started with it and ending it is no rocket science. Just pen down the qualities that the writer should have and start the hunt.

Freelance Marketplaces has the Best Writing Talents

There are certain kind of jobs that are suitable for freelancers and writing is one of them. A number of companies, bloggers, and individuals look out for writers who can write for them and finding them online is quite trending.

Outsourcing freelancers through the websites is quite flexible too as you are served with so many talented writers, their qualitative bids on projects, and check out their work history for better judgement. This also gives the benefit that the writer has to be hired only for the time he/she is needed, which ultimately is a cost-effective option.

Hiring talents online is not new and has been trending since while. Marketplaces like Ruprr have given a platform to both the freelancers as well as the employers to connect with the right end. So, get started today, find SEO content writing experts, and give a boost to the website optimization process.

Friday 23 September 2016

UNLOCK THE SECRET TO EARN 20%MORE

We all want the best. Don’t we? Be it the best mobile phone or buying a dream car; but we do not get the best on every occasion. Reason? Yes, your mind said it right, it’s money. Most of us have constrains as our regular income let us fulfill our requirements and needs but not our demands. So, do we live a life with regrets or do something about it? How about increasing your income by 20% on a monthly basis by working as a freelancer?


Well, when there is a will, there is always a way. Working professionals, who change their job, expect a minimum hike of 20% in their salary package. How would it be it you are able to earn 20% more than your fixed salary, every month? This is probably the best way to increase one’s income as it is impossible to change a job every month.

With the online freelancing market booming in leaps and bounds, working as a freelancer can make you earn more than your stagnant monthly income. But the question is how?

How?

First of all, you need to invest some of your time or rather manage your time, efficiently and intelligently. Along with your day job, if you can work a little every day, this ambitious goal can be easily fulfilled. Make a daily schedule with couple of hours dedicated to freelance work. May be early mornings or after returning home from office might be the ideal time to work as a freelancer.

Set a Possible Target  
 
Initially, to become a successful freelancer, you need to set small targets at regular intervals in order to increase your income distinctively. Here is an example that would sketch a picture of how to increase income by 20%. The freelance market has numerous kinds of work. Let’s take an online content writing assignment for instance. 

Example

If you work as a content writer and write articles worth Rs. 300 per write up then even if you write 20 articles in a month, your income will increase by 20%, i.e, you earn Rs. 6000 per month. (Rs. 300 *20 = Rs. 6000)

Growing Prospects of Freelancing

Working as a freelancer can open doors of possibilities. Not only you can treat freelance work as a way to earn extra bucks but you can consider it as a full time career option. There are many working professionals, who are shifting from their full time job to freelancing jobs. And why not? If you properly maintain time and work sincerely remotely, one can easily earn high income. Now with the emergence of online freelancing sites, the scenario has changed for the better. These online platforms are a blessing in disguise for both, employers, and of course, for freelancers. All one needs to do is register on the online site, create a good profile, upload portfolio, if any, and then start getting work from clients across the globe. Working as a freelancer might seem difficult as one might think, working from home is subjected to several disturbances. However, the growing number of full-time freelancers, who are earning more than they had thought of, depicts a different story.

Tuesday 13 September 2016

Freelancing-Your Weapon Against Global Firing Wave

Acquisitions, shutdowns, layoffs! Year 2016 has seen it all on the business front.

India’s largest e-commerce player Flipkart is sacking at least 700 employees, or over 3 per cent of its workforce, as it looks to cut cost to compete with rivals like Amazon and Snapdeal.

If reading news is your passion or a necessity to be updated, you would be well aware that many big reliable names across various industries are on a firing spree. Yes, any business is unpredictable, owing to the unplanned reactions, market shifts, customer response, and a lot of things. And between the ups and downs, how businesses make to survive in long run is by cutting short the workforce.



We all are a part of modern economy and thus very much familiar with the risks involved. And to be honest, we are fortunate to be reaping the benefits of high wages, flexible work hours, looking for enjoyment at work, and also changing jobs every two-three years. But again, we are paying a cost for it; yes, the jobs do not come with any guarantee and are not safe.

Nothing is stable, not a business, nor a job. Today it works, tomorrow it may not. Just take an example of Nokia. One of the brands that enjoyed high time in the market and once it got a high competition, but could not survive when it failed to compete with the latest technology in market, Android.

However, in the process of company trying to stabilize themselves at the cost of its workforce, by firing or asking to resign. What about the career of an employee, their finances, their stability? What will take on the hold and aid to sustain at the professional end? In the later part of this section, we are going to discuss the impact of sudden firing and the ways to deal with it.

Firing is Spoiling and So Does Its Effects

Public Firing has After-Effects

In the recent past, a lot of famed organizations have done bulk firing and that too by announcing it publicly. Blaming the employees for their under-performance is one of the common reasons given for firing and as a consequence, employees find it difficult to maintain an effective image in interviews or while selection.

Career Gap is Unacceptable

You never know how much time will it take to find a new job. Probably, one week, one month, or a two. And later, this gap not only will give the new employer the reason to shoot questions but also if not in practice, will restrict a kick start.

Managing Finances becomes Hard

What if the employee being fired is the only earning member of the family? Such situations not only cause depression but also causes one to compromise with a lot of wishes and in selection of next job.

Everything has an Answer and So Does Firing

Business instability is common nowadays and thus it is important to look out for a solution to deal with it. If not permanently, freelancing could decently answer the firing tragedy. It can let you gain the confidence back, help to deal with finances, fill up the gap, and improve the portfolio.


You can utilize any of your skill to freelance. You can use platforms like Ruprr where you can make a mention about your skills, by registering to free seller’s account. With jobs offered in major streams like IT and software development, writing and translation, graphic and design, online marketing and many others, finding a job that matches your skill is easy. With an effective portfolio and right bidding scheme, freelancing proves to be a convenient and reliable option to work around the consequences of sudden firing. 

Tuesday 30 August 2016

How to earn while you travel to your dream destination

Are you the one who lives to travel and writes to live? Well, let’s make it simple. If you are an avid traveler with an appetite to travel around the world but financial constraints are preventing you to do so, it’s time to find a solution. Let’s face the truth, traveling requires not just money but good amount of money. Even for a solo traveler living at a home stay among the locals of a destination, one needs money.
 
Freelance Websites

How would it be, if you travel while earning some extra bucks in your pocket? Well, it’s definitely possible, through Freelancing. Here are some useful tips for you that would help you work while you travel:

Pick Up Bulk Work and Pack Your Bags: Before you head towards your dream destination, you should be clear of what to work on. You can easily find numerous clients on an online creative service market place, where the client gives a deadline for the work to be delivered. Try to get work that has a long deadline; may be a week or so. Go through every single assignment allotted to you and see if it requires some research or not.

Make a Schedule for Yourself: Most travelers would not like to do so but if you can maintain a routine (not a strict one though) work will be accomplished smoothly. If you decide to work while you travel and for instance, if you are a writer, you would know there is nothing like working at a wonderful location during the early hours of the day. Even if you are not a writer, get up early and work for a couple of hours. You actually feel great when you are done with bit of work and have the rest of the day with you to enjoy it in your own way.

Make the most of your train journey:
There are tons of things that you can indulge in while traveling in a train to make the best of your journey. Read, listen to music, play games, watch movies, eat (yes! it is, especially for foodies) or simply work on your laptop. However, if you make up your mind to devote a couple of hours to work, prepare your research, if required beforehand. This is because, the internet connection might fluctuate. 

Few Tips for Experts


A common problem that a traveler cum freelancer might face is getting proper internet connection. Well, there is a solution for those whose work can be managed without the internet.

Choose Your Clients Wisely:
Let’s take an example of a writer who needs to compose an article on a certain topic. First of all, if you have a choice of selecting a client (which you have from a freelancing site), with whom you would work as a freelancer choose a client whose requirements are similar to your past work experience. Getting engaged with a client from a new genre will take you time to understand the requirement and deliver work quickly.

Do Your Homework: This tip is only for expert freelancers. If you are an expert in your field of work, just jot down the important points from your research. Your rich experience will be useful as you know how only few points can guide you to complete your tasks without internet connection.

Do these tips excite you to work as a freelancer while you travel? Are the hills calling you or have you already imagined yourself lazing on the bed of the beach with a laptop on your lap?

Tuesday 23 August 2016

How a Start-Up Can Utilize the Services of a Freelancer

The growth of the digital industry, especially in India, is bolstering day by day. The increasing usage of smart phones, greater penetration of the internet, government initiatives in the form of ‘Digital India’ and ‘Start-Up India’ are some crucial drivers for such an outburst of growth of the digital industry in India. As a result of these reasons, the competition level in the digital space has automatically grown to be cut-throat. There are many start-ups that are blooming in great numbers, taking the competition to a whole new level.


As start-ups are gaining momentum, an adjoining market has been witnessing immense growth. It is the freelancing market space, which is benefiting in a great way. Coming to the start up scenario, there are loads of things that a new enterprise up would like to experiment. Hiring a freelancer can actually make those experiments come alive for them. For instance, if a startup has 3 different marketing strategies but is not sure which would be the best one to opt for; getting freelancers can be the right solution. If a new company wants to experiment a certain strategy, they can easily hire a freelancer with specific requirements. In case the strategy clicks, they can later hire a professional for a full time job.

The Booming Market for Freelancers


More Freelancers at Lower Cost: The growing demand for freelancers has driven many professionals leaving their full time day job and shifting to a full-on freelancing career. This has resulted in having more freelancers on the block, offering services at low prices. With such a change in the market, it is the employers who are benefiting the most.

Rise of Freelancing Sites: Another reason that has significantly contributed to this positive change is the rise of online creative service market places. Businesses can now find several online freelancing sites that act as an excellent platform for clients and freelancers.

Let’s quickly take a look at two advantages that a reliable online service market place offers:

Payment Security: Times have changed in the freelancing scenario and the good news is that online service market places ensure that a freelancer gets his/her payment after the work has been delivered. In some of the reliable freelancing sites, the buyer of the services needs to deposit the amount for the services with the site, which is released after the requirements are met by the freelancer.

Verified Freelancers: Freelancer for startups and even for big enterprises is in high demand, which has pushed online service market places to filter the best from the rest. Few online freelancing sites verify the standards of services offered by the freelancer on their site and provide a certification of ‘verified freelancer’.

A start up begins operations with a specific goal in mind and often, we have seen many of them possess limited funds. With the funding challenge in mind, a decision hire a freelancer would be the wisest judgment. Freelancer for startups is a great way to save huge amount of funds, which can be utilized in other important aspects of the business. Another bonus of hiring a freelancer has rich varied knowledge as they work for different clients within the same industry. Got a start-up idea? Get a freelancer and start chasing your dreams.   

Saturday 13 August 2016

How to Hire an iPhone App Developer to create an outstanding Mobile App

In this era of smart phones and tablets, having an app for a business can do wonders. As a result, businesses are flocking towards app developers to create personalized applications. Getting a developer to create an app has never been a difficult task for clients, however, when it comes to iPhone app developer, getting the right developer is little challenging. The good news is that, with the growing popularity of online creative service market places, it is easier to hire an iPhone app developer, at best prices.


There are few things that one needs to keep in mind before finding the right developer to create your desired app. Here are few of them:

Experience: Before you decide to choose a developer, make sure you check the past work experience of the concerned developer. This will help you to know if the developer has worked on similar requirements as yours or not.

Cost: Besides the quality of work, cost of development is an important aspect, keeping your budget in mind. If you look to find an android app developer through a good online freelance site, you will be blessed with many options. Check the portfolios of the available developers and compare their prices. The one with a good work experience, offering the best price should fit the bill.

Error handling capacity: After the launch of an app, it is common that users do face clichés. This is completely normal as with experience, your app, if developed correctly, will take off. You should make sure that your developer is efficient enough to handle errors, if found any, in the app. Introducing an i-phone application is not a cup of tea and handling bugs and resolving them is a tougher task. So, one needs a good talent for that.

Understanding the target audience: Before your developer starts off work, make sure the target audience of your business is well understood by them. The more clarity they hold on the audiences, the better it is for your app. Before you finally hire an iPhone app developer, you should brief the concerned developer about your business and about the set of people to whom the business caters to.

Value Time: We all know that time is valuable that can be used to measure money. Thus, you should consider work being done within a specified time. Since several freelance online sites offer bidding options, consider the time taken by freelancers to accomplish the work, before hiring the best android app developer.

Choose the right online freelance site: With digital business taking strides ahead, the competition has risen to a higher level. This has driven many online creative service market places to blossom. There are some sites that certify their freelancers, which mean you get high quality service guaranteed from the freelancer. 

Just like other aspects of a business, an app plays a crucial part in generating revenue. Hence, it is important to keep in mind the above mentioned points, when you decide to find an android app developer to create a business app. With the emergence of several online create service market place; one can now easily find highly experienced app developers on a freelance basis. Moreover, free registration on the freelance sites and bidding options with the freelancers have made it easier for clients to find the right resource.