Wednesday 27 April 2016

The Key to Successful Freelance Career is Client Retention

Whether you are a newcomer or working since quite a time, to keep growing as a freelancer you ought to get optimum work. Otherwise, consequences don’t need an introduction. Give a thought: why some freelancers are regular and prosperous and many despite a good start, with good skills, fails to get work and income from clients. Surely, they are making mistakes somewhere in freelance client management. Some of the most overlooked mistakes are: work delivery below expectations or sounding too low for clients. There on service platforms present are thousands of opportunistic freelancers to seize work from clients, if you fail. If you aren’t getting enough work or the previous clients aren’t coming back to you, then you need to revamp your whole way of approaching and handling clients. Surely, you can improve yourself if in need of a consistent freelance career.


Successful Freelance Career
These tips will help you.

Sound Polite and Cheerful: -

Heavy-handed personalities get reflected through communications: be it through emails, phone calls or personal meet-ups. Clients don’t prefer doling out their work to harsh people. They sound less on credibility and clients feel uncomfortable communicating to them. At times, clients do make some special requests, so you must take this as an opportunity to serve them with a smile. If you go complaining about the same, it will cast a negative image about you. On the other hand, in the guise of special requests be sure to find out whether a client is trying to exploit you. If so, speak to him/her clearly. Next, always keep your work documented; send a list of work that you took and done for them fortnightly or weekly, whichever suits you best. And never keep your clients undervalued – they will never come back.

Prefer Quality and on-time: -

Delivering quality is the foremost condition to keep your clients happy and receive work from them another time. And second to quality is to deliver on time. Keeping both aspects in mind will keep you in spotlight; consequently, you will get a regular flow of work. They will definitely consider your profile before the next round of work to be outsourced. Quality and on-time delivery is a basic key to freelance project management.

Give some Discount/freebies: 

Clients’ testimonials prove your nerve, reviews and ratings posted by others about your work influence the decision of many, who wanted to hire you. Thus, with your regular clients always sound generous and give them some work done without any charges. Let them think that you are bighearted too. This way they will pass good feedback's about you, which in turn will get you more work and prosperity.

Celebrate with them: -


Whenever you complete a project, let your client feel that you are happy about it and planning to celebrate it. Send a message or collage of events/pictures or congratulate them too. Show them how connected you are with their success?

Retaining clients is an art – those who know and follow - never run out of work. Freelancing is not as fixed as regular jobs, so taking care of clients yields fruitful results, it’s not a sycophancy.

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