Search Engine Marketing - A Must for Business Growth

With internet reaching far off places building a better connectivity across the world, the importance of search engine marketing (SEM) has grown manifold. As a wide base of internet users use search engines to get answers to their queries, getting a good ranking in the search engine results is crucial for businesses. Experts say that a good slice of the marketing budget of a business should be dedicated to search engine marketing.

There are many aspects of SEM that a business needs to understand well, in order to optimize business in the correct fashion. There are complications and to understand them, businesses opt to hire search engine marketing experts for best results.

Keywords are Key to Success

The foremost step in SEM is that a business needs to do make a list of potential keywords related to the products or services of the business.

Brand Building

With tough competition in the market, every brand wants to stand apart. Thus, creating a good image of the brand is essential. SEM is a great way to enhance the brand image and built it further. Paid search ensures the prospective customers find them and eventually create a positive impression of the brand.

Content

Search engine marketing goes hand in hand with content. For best results, companies find search engine marketing experts, who ensure that the content created by content writers is in sync with the relevant keywords. Moreover, the content has to provide significant information to the readers. Expert writer make sure that the readers are fed with sufficient answers to their queries so that they feel the urge to know more and click on the hyperlinks embedded in the content.

SEM Fundamentals

Before shaping up strategies, one should initially define the objectives of the business. It can be several types of objectives depending upon on the business. For example, it can be generating leads, driving sales, or increase traffic on the site or raise awareness of the business.

SEO Expert - A Must

Your website might be having a great design but if it is not found on search engines by users, what’s the use? Just like hiring marketing professionals, a business needs to hire search engine optimization experts to get best results. Here are things that you need to check before hiring a SEO expert:

•Years of industry experience
•Understanding of all the levels of SEO
•Social media knowledge
•Curiosity to know more about search engine marketing
•Proven track record of past SEO projects
•Capability to create SEO strategies that converts
•Understanding the behavior of target audience

Now, that you are aware of the importance of search engine marketing to grow a business, you should also understand that this field requires expertise. If a non professional handles the SEO section of a business, there are chances that the strategies might fail. We have seen many individuals using too much of keywords in business content, which has eventually been blacklisted by leading search engines. With the emergence of several online service marketplaces, one can now easily find search engine marketing experts on a freelance basis at best prices.

Hiring SEO Content Writers Can Help to Improve Search Engine Rankings

When it comes to bringing the website or its web pages into the top search engine results, a good content makes a huge contribution. Now, this content could exist in any form, be it the text, images, or videos, but herein today, we are going to discuss how writing a content can bring change to the SERPs, for the good.

When promotion or business is done online, connecting with the targeted audience is the key. Alongside being expressive and setting a communication channel with the audience, there are a number of technical facts that a web writer needs to consider. This is because, the SEO writer not just writes for the readers but also for the search engines. When the companies find SEO content writing experts, they make sure that the writer hired is familiar with:

Copy Paste is a Waste: Uniqueness marks the existence on web. Therefore, it is important that even the content posted on web is absolutely unique. Nowadays, it is easy to figure out plagiarism and if the writer understands this, he/she is fit for hiring. 

Words can do Wonders: Reaching the website is possible if the right set of keywords are used. It is mandatory that the writer appointed to write content with SEO point has knowledge to place the keywords wisely. This helps the users on web to reach the website easily and improve its presence in search engine results.

Also, the words used in the write-up should attract the targeted users/readers. Understanding and using the industry-oriented words is the key. Therefore, more benefit could be availed by writers belonging to a specific arena.

Skill Set Matters: A writer is supposed to be creative or technical, as per the requirement. Together with this, what matters most is that the content should be grammatically correct, has readability, and connects to the targeted age group.

So, once the requirements for hiring SEO Article writers are known, getting started with it and ending it is no rocket science. Just pen down the qualities that the writer should have and start the hunt.

Freelance Marketplaces has the Best Writing Talents

There are certain kind of jobs that are suitable for freelancers and writing is one of them. A number of companies, bloggers, and individuals look out for writers who can write for them and finding them online is quite trending.

Outsourcing freelancers through the websites is quite flexible too as you are served with so many talented writers, their qualitative bids on projects, and check out their work history for better judgement. This also gives the benefit that the writer has to be hired only for the time he/she is needed, which ultimately is a cost-effective option.

Hiring talents online is not new and has been trending since while. Marketplaces like Ruprr have given a platform to both the freelancers as well as the employers to connect with the right end. So, get started today, find SEO content writing experts, and give a boost to the website optimization process.

UNLOCK THE SECRET TO EARN 20%MORE

We all want the best. Don’t we? Be it the best mobile phone or buying a dream car; but we do not get the best on every occasion. Reason? Yes, your mind said it right, it’s money. Most of us have constrains as our regular income let us fulfill our requirements and needs but not our demands. So, do we live a life with regrets or do something about it? How about increasing your income by 20% on a monthly basis by ‘working as a freelancer’?

Well, when there is a will, there is always a way. Working professionals, who change their job, expect a minimum hike of 20% in their salary package. How would it be it you are able to earn 20% more than your fixed salary, every month? This is probably the best way to increase one’s income as it is impossible to change a job every month.

With the online freelancing market booming in leaps and bounds, working as a freelancer can make you earn more than your stagnant monthly income. But the question is how?

How?

First of all, you need to invest some of your time or rather manage your time, efficiently and intelligently. Along with your day job, if you can work a little every day, this ambitious goal can be easily fulfilled. Make a daily schedule with couple of hours dedicated to freelance work. May be early mornings or after returning home from office might be the ideal time to work as a freelancer.

Set a Possible Target  
 
Initially, to become a successful freelancer, you need to set small targets at regular intervals in order to increase your income distinctively. Here is an example that would sketch a picture of how to increase income by 20%. The freelance market has numerous kinds of work. Let’s take an online content writing assignment for instance. 

Example

If you work as a content writer and write articles worth Rs. 300 per write up then even if you write 20 articles in a month, your income will increase by 20%, i.e, you earn Rs. 6000 per month. (Rs. 300 *20 = Rs. 6000)

Growing Prospects of Freelancing

Working as a freelancer can open doors of possibilities. Not only you can treat freelance work as a way to earn extra bucks but you can consider it as a full time career option. There are many working professionals, who are shifting from their full time job to freelancing jobs. And why not? If you properly maintain time and work sincerely remotely, one can easily earn high income. Now with the emergence of online freelancing sites, the scenario has changed for the better. These online platforms are a blessing in disguise for both, employers, and of course, for freelancers. All one needs to do is register on the online site, create a good profile, upload portfolio, if any, and then start getting work from clients across the globe. Working as a freelancer might seem difficult as one might think, working from home is subjected to several disturbances. However, the growing number of full-time freelancers, who are earning more than they had thought of, depicts a different story.

Freelancing-Your Weapon Against Global Firing Wave

Acquisitions, shutdowns, layoffs! Year 2016 has seen it all on the business front.

“India’s largest e-commerce player Flipkart is sacking at least 700 employees, or over 3 per cent of its workforce, as it looks to cut cost to compete with rivals like Amazon and Snapdeal.”

If reading news is your passion or a necessity to be updated, you would be well aware that many big reliable names across various industries are on a firing spree. Yes, any business is unpredictable, owing to the unplanned reactions, market shifts, customer response, and a lot of things. And between the ups and downs, how businesses make to survive in long run is by cutting short the workforce.

We all are a part of modern economy and thus very much familiar with the risks involved. And to be honest, we are fortunate to be reaping the benefits of high wages, flexible work hours, looking for enjoyment at work, and also changing jobs every two-three years. But again, we are paying a cost for it; yes, the jobs do not come with any guarantee and are not safe.

Nothing is stable, not a business, nor a job. Today it works, tomorrow it may not. Just take an example of Nokia. One of the brands that enjoyed high time in the market and once it got a high competition, but could not survive when it failed to compete with the latest technology in market, Android.

However, in the process of company trying to stabilize themselves at the cost of its workforce, by firing or asking to resign. What about the career of an employee, their finances, their stability? What will take on the hold and aid to sustain at the professional end? In the later part of this section, we are going to discuss the impact of sudden firing and the ways to deal with it.

Firing is Spoiling and So Does Its Effects

Public Firing has After-Effects

In the recent past, a lot of famed organizations have done bulk firing and that too by announcing it publicly. Blaming the employees for their under-performance is one of the common reasons given for firing and as a consequence, employees find it difficult to maintain an effective image in interviews or while selection.

Career Gap is Unacceptable

You never know how much time will it take to find a new job. Probably, one week, one month, or a two. And later, this gap not only will give the new employer the reason to shoot questions but also if not in practice, will restrict a kick start.

Managing Finances becomes Hard

What if the employee being fired is the only earning member of the family? Such situations not only cause depression but also causes one to compromise with a lot of wishes and in selection of next job.

Everything has an Answer and So Does Firing

Business instability is common nowadays and thus it is important to look out for a solution to deal with it. If not permanently, freelancing could decently answer the firing tragedy. It can let you gain the confidence back, help to deal with finances, fill up the gap, and improve the portfolio.

You can utilize any of your skill to freelance. You can use platforms like Ruprr where you can make a mention about your skills, by registering to free seller’s account. With jobs offered in major streams like IT and software development, writing and translation, graphic and design, online marketing and many others, finding a job that matches your skill is easy. With an effective portfolio and right bidding scheme, freelancing proves to be a convenient and reliable option to work around the consequences of sudden firing. 

How to earn while you travel to your dream destination

Are you the one who lives to travel and writes to live? Well, let’s make it simple. If you are an avid traveler with an appetite to travel around the world but financial constraints are preventing you to do so, it’s time to find a solution. Let’s face the truth, traveling requires not just money but good amount of money. Even for a solo traveler living at a home stay among the locals of a destination, one needs money.
 

Freelance Websites

How would it be, if you travel while earning some extra bucks in your pocket? Well, it’s definitely possible, through Freelancing. Here are some useful tips for you that would help you work while you travel:

Pick Up Bulk Work and Pack Your Bags: Before you head towards your dream destination, you should be clear of what to work on. You can easily find numerous clients on an online creative service market place, where the client gives a deadline for the work to be delivered. Try to get work that has a long deadline; may be a week or so. Go through every single assignment allotted to you and see if it requires some research or not.

Make a Schedule for Yourself: Most travelers would not like to do so but if you can maintain a routine (not a strict one though) work will be accomplished smoothly. If you decide to work while you travel and for instance, if you are a writer, you would know there is nothing like working at a wonderful location during the early hours of the day. Even if you are not a writer, get up early and work for a couple of hours. You actually feel great when you are done with bit of work and have the rest of the day with you to enjoy it in your own way.

Make the most of your train journey: There are tons of things that you can indulge in while traveling in a train to make the best of your journey. Read, listen to music, play games, watch movies, eat (yes! it is, especially for foodies) or simply work on your laptop. However, if you make up your mind to devote a couple of hours to work, prepare your research, if required beforehand. This is because, the internet connection might fluctuate. 

Few Tips for Experts

A common problem that a traveler cum freelancer might face is getting proper internet connection. Well, there is a solution for those whose work can be managed without the internet.

Choose Your Clients Wisely: Let’s take an example of a writer who needs to compose an article on a certain topic. First of all, if you have a choice of selecting a client (which you have from a freelancing site), with whom you would work as a freelancer choose a client whose requirements are similar to your past work experience. Getting engaged with a client from a new genre will take you time to understand the requirement and deliver work quickly.

Do Your Homework: This tip is only for expert freelancers. If you are an expert in your field of work, just jot down the important points from your research. Your rich experience will be useful as you know how only few points can guide you to complete your tasks without internet connection.

Do these tips excite you to work as a freelancer while you travel? Are the hills calling you or have you already imagined yourself lazing on the bed of the beach with a laptop on your lap?

How a Start-Up Can Utilize the Services of a Freelancer

The growth of the digital industry, especially in India, is bolstering day by day. The increasing usage of smart phones, greater penetration of the internet, government initiatives in the form of ‘Digital India’ and ‘Start-Up India’ are some crucial drivers for such an outburst of growth of the digital industry in India. As a result of these reasons, the competition level in the digital space has automatically grown to be cut-throat. There are many start-ups that are blooming in great numbers, taking the competition to a whole new level.

As start-ups are gaining momentum, an adjoining market has been witnessing immense growth. It is the freelancing market space, which is benefiting in a great way. Coming to the start up scenario, there are loads of things that a new enterprise up would like to experiment. Hiring a freelancer can actually make those experiments come alive for them. For instance, if a startup has 3 different marketing strategies but is not sure which would be the best one to opt for; getting freelancers can be the right solution. If a new company wants to experiment a certain strategy, they can easily hire a freelancer with specific requirements. In case the strategy clicks, they can later hire a professional for a full time job.

The Booming Market for Freelancers

More Freelancers at Lower Cost: The growing demand for freelancers has driven many professionals leaving their full time day job and shifting to a full-on freelancing career. This has resulted in having more freelancers on the block, offering services at low prices. With such a change in the market, it is the employers who are benefiting the most.

Rise of Freelancing Sites: Another reason that has significantly contributed to this positive change is the rise of online creative service market places. Businesses can now find several online freelancing sites that act as an excellent platform for clients and freelancers.

Let’s quickly take a look at two advantages that a reliable online service market place offers:

Payment Security: Times have changed in the freelancing scenario and the good news is that online service market places ensure that a freelancer gets his/her payment after the work has been delivered. In some of the reliable freelancing sites, the buyer of the services needs to deposit the amount for the services with the site, which is released after the requirements are met by the freelancer.

Verified Freelancers: Freelancer for startups and even for big enterprises is in high demand, which has pushed online service market places to filter the best from the rest. Few online freelancing sites verify the standards of services offered by the freelancer on their site and provide a certification of ‘verified freelancer’.

A start up begins operations with a specific goal in mind and often, we have seen many of them possess limited funds. With the funding challenge in mind, a decision hire a freelancer would be the wisest judgment. Freelancer for startups is a great way to save huge amount of funds, which can be utilized in other important aspects of the business. Another bonus of hiring a freelancer has rich varied knowledge as they work for different clients within the same industry. Got a start-up idea? Get a freelancer and start chasing your dreams.   

How to Hire an iPhone App Developer to create an outstanding Mobile App

In this era of smart phones and tablets, having an app for a business can do wonders. As a result, businesses are flocking towards app developers to create personalized applications. Getting a developer to create an app has never been a difficult task for clients, however, when it comes to iPhone app developer, getting the right developer is little challenging. The good news is that, with the growing popularity of online creative service market places, it is easier to hire an iPhone app developer, at best prices.

There are few things that one needs to keep in mind before finding the right developer to create your desired app. Here are few of them:

Experience: Before you decide to choose a developer, make sure you check the past work experience of the concerned developer. This will help you to know if the developer has worked on similar requirements as yours or not.

Cost: Besides the quality of work, cost of development is an important aspect, keeping your budget in mind. If you look to find an android app developer through a good online freelance site, you will be blessed with many options. Check the portfolios of the available developers and compare their prices. The one with a good work experience, offering the best price should fit the bill.

Error handling capacity: After the launch of an app, it is common that users do face clichés. This is completely normal as with experience, your app, if developed correctly, will take off. You should make sure that your developer is efficient enough to handle errors, if found any, in the app. Introducing an i-phone application is not a cup of tea and handling bugs and resolving them is a tougher task. So, one needs a good talent for that.

Understanding the target audience: Before your developer starts off work, make sure the target audience of your business is well understood by them. The more clarity they hold on the audiences, the better it is for your app. Before you finally hire an iPhone app developer, you should brief the concerned developer about your business and about the set of people to whom the business caters to.

Value Time: We all know that time is valuable that can be used to measure money. Thus, you should consider work being done within a specified time. Since several freelance online sites offer bidding options, consider the time taken by freelancers to accomplish the work, before hiring the best android app developer.

Choose the right online freelance site: With digital business taking strides ahead, the competition has risen to a higher level. This has driven many online creative service market places to blossom. There are some sites that certify their freelancers, which mean you get high quality service guaranteed from the freelancer. 

Just like other aspects of a business, an app plays a crucial part in generating revenue. Hence, it is important to keep in mind the above mentioned points, when you decide to find an android app developer to create a business app. With the emergence of several online create service market place; one can now easily find highly experienced app developers on a freelance basis. Moreover, free registration on the freelance sites and bidding options with the freelancers have made it easier for clients to find the right resource.

6 Tips to Design an Outstanding Facebook Ad That Converts

Facebook has not just transformed our social lives but has also provided great opportunities for brands to advertise. With cut throat competition on the block, one has to be wise to ensure ads posting yield best results. If you own a business and wondering how to design an outstanding Facebook ad that would convert, the first thing that you need to do is hire Facebook advert experts. With more and more businesses using the Facebook platform to advertise, only an expert will be able to handle the tough competition.

However, if you are thinking otherwise and have decided to shoot all by yourself, here are 6 tips to design an effective Facebook ad:

Keep the Text Short: The more you keep the text of your ad brief, the better it is likely to perform. It is a proven human psychology that shorter texts appeal to us more than the lengthy ones. Make sure the copy is interesting and talks about the USP of the product/ service on sale.

Make Separate Ads: Not only one needs to understand the entire target audience but also the sub-niches within it. For instance, for a book retailer, the target group would be book lovers. However, if one has to target a niche group, separate ads on different genres such as kids, sports, entertainment, etc., should be made preferably.   

Create a Sense of Urgency: In order to drive users to act instantly, one has to create a sense of urgency through the ad. Now, how do you create that urgency? Companies that find social media marketing experts create ads that alerts the users with something related to the offer. For example, limited supply of stock or offer valid till a date, etc. This would push the viewer to act fast rather than thinking of coming back to the offer later (which actually never happens).

Proper Designs: ‘What we see is what we believe’ – This saying stands true wherever design is involved. The design of a Facebook ad should be in sync with the kinds of product/offer/services being offered. For instance, for a sophisticated designer furniture ad, the design should be elegant with subtle colors. It is suggested that besides taking the wise decision to hire Facebook advert experts, one can also hire online designers as both can work hand in hand.

Place it Appropriately: Placing an ad correctly is sacrosanct for any kind of advertisement; and posting an ad on Facebook does not differ. One should carefully track the target audience on Facebook and post the ad on relevant spaces.

Create Video Ads: As per the latest trends, video ads have higher retention value and thus more driving power. In fact, Facebook said that they would devote much importance to video ads on the timeline. Thus, making a short video ad can be a great way to convey your message to the people. Don’t worry, with so many freelance creative service market place available online, you can easily get a freelance video editor for your FB ad.

Apart from the above mentioned 6 tips for design an outstanding Facebook ad that converts, there are many other creative ideas that can provide great results. A good, engaging ad will not only help you get coverts but will also enhance the overall brand image on the digital forum. If you are still stuck, it is time to find Facebook advert experts soon.

5 Easy Ways to Make Your Content More Social Media Friendly

Introduction

Power of social media is widely known today. It’s the first and the most important thing that you need to show your work to the world. Whatever you write on social media platforms is accessible to the entire world. Make sure you write the way it should be. Writing for social media demands professional approach and that’s why you need to find social media marketing experts. And, what else can be the best place than freelance service marketplaces to hire social media marketing experts! All you need to do is register with a reliable online service marketplace and post your requirements. But hiring an expert is not sufficient. You must know what are the things that make a content social media friendly.

Here are some tips to make things easier for you - the 5 ways to make your content friendly to social media platforms:

Catchy Headline

Anything shared on social media should be catchy enough to grab viewer’s attention. And the first thing that viewer’s see is the headline. Make sure that the headline is extremely interesting and good enough to attract viewers’ attention. That’s the most basic formula to make your content social media friendly.

Write Engaging Content

You got to make sure that the body text is as interesting as your headline is. Use trendy and relevant words in your content. Find social media marketing experts for this. They can help you with this or hire professional SMO specialized writer.

Make your Content look good

Make sure that your content looks good when it’s shared on social media platforms. You decide or take help of experts about how your content would look attractive. You might need a tech professional for this as it requires use of meta-tag code.

Make it easier to share

One thing you really need to make sure is that your content has all necessary social media sharing buttons at the right place. This one thing can define the success or failure of your content. Add images in your content if possible. Images are shared quickly over social media. There are even free tools available online that allows users to share blog or article images on different social networking websites with a single click.

Publish at the right time

Timing is one of the most important factors in making a content successful on social media platforms. Posting in peak hours can make a huge difference. As per online surveys, Monday is the best day to post blogs and articles and 11 A.M is the time when blog posts are likely to get maximum traffic. Remember it!

4 Impressive Ways to use Facebook as a Marketing Tool

Around 1 Billion people use Facebook every day; no other social networking site sees this tremendous number when it comes to user-wise popularity. Evidences are enough to say that FB is the biggest platform to market anything. If you can hire Facebook marketing experts at the right time then anything can go viral in less than a night’s time. Having a presence on FB is OK, but utilizing this platform using content to promote your business can have great rewards.

If you are looking to build a serious reputation of your website or brand on FB, then heed on the following helpful points.  

Create a Page for Business:

Creating pages on FB is one of the easiest tasks ever available on any social sites. It is a legal way to promote business on FB by creating pages, for a page features tools such as Like, Update, Comment – through which customers can interact with the brand. On the other hand, using personal profiles for business promotion is against their policy and terms. Remember, whenever you make a page always put your website’s URL on the page and keep posting things regularly. People don’t prefer dormant pages.

Get your Vanity URL

When you are done with making a page, it gets random URL but you can always create as per your business, it will help in accurate landing pages and will be easy to find for others. Most of the people get stuck at this juncture; the top advice is to find Facebook marketing experts, who know this site up and down. 

Use Genuine Cover Photo:

Facebook allows you to put 851 x 351 pixel size image. This is quite huge size to create an impact. Many people put overused celebrities images for their business. This is a grave mistake in reality as people condemn them as fake enterprises. So, always put recognizable photos because on social networking sites people pay more attention to pictures than updates or any other form of content. Using good images is an art, learning that art isn’t that tough.

Tell about Yourself or Your line of Business

Every FB page allows you to put some relevant information about your page. This is your chance to fill original details. A page without description is like headless chicken. Many at times don’t know what to put and how. The simple option is to browse freelance portals and get on hire social media marketing experts who will work for you at less price. As these people are accustomed to social platforms, writing a description based on your details and image would not be tough for them.  

Behind that layer of fun on social sites, FB can be used to drastically improve your business and the theme can be forwarded to millions without wasting wads of money.

Entrepreneurial Tips from Great Businessman Richard Branson

Do you really want to understand what entrepreneurship is? Then you must study the business profiles of great entrepreneur Richard Branson, the founder of Virgin Group. Branson started working at a very early age. He started business at the age of 16 with a magazine named Student. He went on to setup Virgin Records, Virgin Atlantic, and several other brands. In his forty years of entrepreneurship, Branson has developed more than 100 brands and his group has more than 400 companies. These figures are more than sufficient to give you a huge boost to your entrepreneurial dream. Becoming a successful entrepreneur requires passion and an endless patience. And, as Branson says, “You spend your 80% of your life at work place. Make sure you love what you do or else, don’t do it.”

If you really wish to dream of becoming a successful entrepreneur, here are some wonderful entrepreneurial tips from the one and only Richard Branson:

Motive is Important

When you start something new, make sure it has got a motive…certainly a positive one. Richard Branson wasn’t happy with the customer service of British Airways. So, he started new airline company named Virgin Atlantic keeping customer centric policies in mind. His sole motive was to create an airline who provides the best customer service. If you’re planning to start a business and you think that it’s going to serve people honestly, you’re good to go.

Keeping it Simple is a Good Idea

Branson says that whenever you start a new business or plans to introduce a new strategy, product or service, make sure you keep it simple. More you make it complex, more it gets difficult. Be confident about whatever you’re pitching. Investors like a concrete, clear and result-oriented idea.

Do Not Hurry

Starting a business demands a clear vision and patience. You just cannot be in a hurry to make it big. Branson suggests that the very first year of business is all about surviving. Do not keep bigger goals in the first year of business. Surviving should be your only goal. And as the time passes, you’ll learn how to move ahead.

Dealing with Investors

Branson says that his forty-year long career as an entrepreneur tells him that investors bring much more to your business than just money. When you’re sitting with investors, make sure that investors have a vision to create a great business. Ask yourself if you’re going to get enough time and space for the idea you’re sharing with your investors. They shouldn’t question your planning and decisions. Remember, investors aren’t just not for finance.

Richard Branson also gives some success tips if you’re desperate to become an entrepreneur just like him. Here they are:

1. Motivate yourself all the time. There won’t be anyone else to motivate you on the path of entrepreneurship.
2. Always dream big. You cannot think of being a great entrepreneur if your thinking is narrow or you do not dare to dream big.
3. And, be proud of whatever you do. Enjoy your work to the fullest and success will be bound to follow you. 

Top 5 Freelance Websites

Do you know what it takes to be a freelancer?

Bit luck and more guts.

Well, the good news is that it is becoming easy and accessible with each passing day. How? Today there are various service marketplaces for almost everything i.e. from staffing to selling cars to commodities. The world today has vertical and horizontal marketplaces. No one knows in which zone ‘freelance marketplaces’ fall, but they are mushrooming rapidly and if you see in the last five to seven years a lot has changed. The platforms are learning professionalism – things are falling in place – it isn’t a grisly affair anymore. Coming to your freelancing point of interest, let’s throw light on the best top 5 freelancing websites of this world.

Top 5 Freelance Websites

1.Ruprr

If you wish to be your own boss, we suggest none other than this feature rich website that proudly has the widest database of professional freelancers from across the globe, for categories ranging from writing to website development. It is a multi-national freelance portal, having offices in many countries like USA, UK, India and Dubai. It was started in 2015 but spreading as fast as oceanic waves. The best part of this top freelance marketplace is incredible database of buyers and sellers – and the escrow payment system – an equally beneficial system for both. 

2.Freelancer

It was started over a decade ago i.e. in 2003. Undoubtedly, it is the best and oldest freelancing portal of the world. It has recently bought two more freelance portals (vWorker and Scriptlance) to emerge as the biggest platform for freelancers and job posters. It is very famous among freelancers’ communities. It ranks number one when it comes to top 5 freelancing websites around the globe.

3.Upwork

It shortly and insistently says great work will take you somewhere for sure. An apt for vagrants! Sorry, it works for everyone from if you are a freelancer or somebody looking to outsource some work to save time and money from hiring and headaches. Upwork has been lately blended into one platform by combining oDesk and Elance. Upwork is known for providing quality work to its clients and holds very supportive team. For experienced freelancers this is a top freelance marketplace as clients value their work and pay without bickering at all.

4.PeoplePerHour    

It is also one of the famous and largest freelancing sites in the world. Though UK-based, but it has freelancers and clients from across the globe. This site pays either hourly based or fixed price for freelancers for projects.

5.Fiverr
As the name suggest affairs start here from $5 onwards. You can do a lot of small things that others have been doing on this platform – to know more log in there and get going. Interestingly, they call all service ‘gig’, god knows why? Google it out! You cannot earn lump sum money here but can earn constantly for ages as fiver dollars every time is a good side income.


 

Top 5 Advantages of Email Marketing

We all love sending emails when needed, and also hate when they spam our inboxes like alien fighters. It’s no bizarre mystery, as we all know the most common form of online communication is email. Emails possess great marketing powers as it doesn’t recognize any geographical boundaries and need no postman to carry it. It just goes, to where it is destined. When marketing or spreading word is done using emails, it is known as email marketing. The practice of email marketing is relatively new but at the same time very impactful and cost effective. If you are planning a mega marketing event, the relevant tip is to hire an email marketing experts and start with email marketing. Want to know why? Here are 5 reasons to convince you.

Find Email Marketing Experts

 Budget Friendly:

Go back to the letter writing days and imagine that you have to write 1 letter but want to send it to 100 people. Solution is that you have to get 100 letter heads, write content on them each time, and send them by spending a range of money as per the addresses. Contrary to letter days, sending one email to thousands of people is easy and costs almost naught. On the other hand, mainstream marketing methods involve signage, hoardings, billboards, road shows, ads on TV and newspapers. But all these forms require you to spend hefty amount of money. The fact is starting a campaign with mass emailing will cost you much less.

Targeted Audiences:

On websites there are a range of things that entice visitors. Users subscribe a website for one or many things like newsletters, updates, tips, etc. So, the data you have is already of interested and targeted audiences. This way you save both time and money by not addressing your products to uninterested or irrelevant users. When emails hit the interested audience the chances of conversion increases drastically.

Segment to Segment:

The targeted audiences can be further filtered segment wise. This works well for online stores, where many of the products go out of stock and customers wait for their arrival. When emails are sent to this class of users, there comes back a robust response from the users. If you can handle this work alone it is fine, otherwise hire email marketing experts using freelance portals. The upside is that they charge very less but the only risk involved is that you have to provide them your handy database.

Nudges for Actions:

Email marketing plays with people’s impulsive instinct. When users see email with magnetic subject line in their inbox and if by any chances it is hitting their area of interest, then they impulsively open it and immediately proceed to buy. No other marketing channel can provide users immediate links to buy or browse services and products.

Simple to Create:

Creating an email file is easy; you can do by downloading thousands of beautiful templates, fill them with your relevant content, links, images and logos and the job is done. Earlier sending emails to mass would cost money but now today there are many sites from where you can send for free.

A Career in 3D Video Animation Promises Healthy Growth

The irony of today’s commercialism is that there are less businesses but more marketing. And interestingly the marketing takes place through more than one medium i.e. audio, video and content (the latest one on internet). Fair chances are available for people who have a creative flair. Become a part of marketing wave by opting in to learn video animations. Though this is further segmented into video encoding, videotaping, editing and effects, 3D and 2D, yet 3D animation is the most preferred one.

3D Video Animation

Cartoons/ animations are used for children or for educational purpose – but they are peculiarly satirical by nature. However, animations don’t have subjective limitations; they can be used by anyone and for various purposes. Therefore, companies find 3D video animation experts in the first place for marketing initiatives. A career in 3D video animations can comfortably set you in life. Let’s see how:

Cartoon vs. Animations:
 
The career of a cartoonist is limited to a few platforms and hugely depends on his/her popularity, as no one prefers keeping a cartoonist with vapid drawings. Cartoons look simple or hand drawn pictures set to move within a frame, while animations are of many types such as whiteboard, 2D, 3D and simple ones. But characters in 3D animations can move independently, which gives the background and characters real life like feel. To keep themselves updated with the technology, production houses and media firms prefer to hire 3D video animation experts over simple video makers.

Video Marketing over Content:
 
All types of videos are published on internet, thus from schools to NGOs to branding firms all want 3D video animation experts for hire. Content is a passive form of marketing, bad and slow readers can read the content but may not be able to understand it. Video breaks the language barrier as people perceive more and feel entertained through them. The foremost quality of a video is that it creates visual effects in the content and the rate of influence is 100 times greater than the content or audio marketing.

Social Platforms:
 
Have you ever noticed any social sites without buzzing videos, probably not? The reason is that videos are the next big thing in the digital world, even to support content videos are made. And also, without videos social platforms will be dull and boring and hardly interactive. Here are some stats to re-confirm the presence of videos online:

•    From teens to middle age people, spend more time on YouTube than TV in pursuit of entertainment
•    Advertisers have been spending almost double on digital videos from the last 2 years
•    Videos published online or on social sites are a favorite pass time of teens and students
•    85 percent videos on Facebook are watched soundlessly
•    By 2020, 75 percent of the data on mobiles will constitute videos
•    People love to watch comedy videos over other types

5 Worthy Tips to consider while writing a Press Release

In today’s information hungry times, press release is an important tool that aims to gain popularity. A well-written press release, with catchy headings, grabs the attention of millions. Whenever there is a new launch or event, press releases are circulated in the media and there is a bright chance that story-seeking journalists may pick your press release and publish the story in any of the famous magazines or websites. However, writing a press release isn’t simple because its reach is wide and users take it seriously.  This is one good reason that businesses and entrepreneurs prefer to hire press release writing experts.

Tips to consider while writing a Press Release

Writing a PR needs some parameters to be followed.

Magnetic Headings:
The best thing about an interesting PR is its heading and sub heading. It should summarize the gist of the event or to-be launched thing. People should know instantly what it is all about. An interesting but relevant heading is like reading hoardings while traveling. Even though people ignore the rest of the body, headings keep galloping in their mind. A must include thing in the heading is name of the brand or company. Find press release writing experts if there is no one to write for you.

Appropriate Length:
Press release is kind of news writing and people don’t like reading unnecessarily lengthy stories, breaking news being an exception. Generally, a PR is arranged in three paragraphs. It should optimally cover the main news with the past history or trends with the reference to the news. In fact, press releases are meant to be kept short and simple. Always include relevant links, where customers or users can get to know more about the company or product. It also works as a link building, especially when used for SEO purposes. Hire press release writing experts to get fine-toned PRs.

Contact Info and a Bit about Company:
After reading product related news, people move to dredge about company and its contact information. A brief history about company and its people and mission makes it only credible, not lengthy to bore the readers. Contact information is needed often by journalists who sometimes or possibly want to feature and forward your story in top class media platforms of your area, or sometimes internationally.

Proofreading is a must:
Once the press release is done, don’t forget to proof read it. A badly written, with grammatical errors PR turns the potential users off it. News stories never make glaring errors, so should be yours. The effective method is to take a print out and then proofread it. Also check for the source of information, by any means it should not look superfluous, amazing is OK but not fake.
 
Include Images or a video:
A well written PR supported with a video or image is likely to make more impact on users. Search engines algorithm works faster for content with images. Also when it is shared on social sites, people look at images, and then read what it is all about. You can always find press release writing experts using service marketplaces.

Five Great and Useful Tips for Aspiring Web App Developers

Do you easily get fascinated by the web pages revolving all around you? Are you thinking of a career in developing pages for websites or apps that will be seen or used by millions of people across the world?

If so, then this write-up will make the process clear.

Designing for web is a technical job and for somebody from non-tech background it seems like a distant dream, as it normally involves coding, decoding, analysis and working on open source projects etc. Surely, there would be a plethora of questions racing haphazardly across your mind – looking for immaculate solutions. However with right motivation, strong will power and unfading interest to learn the skill, you can master it. In reality it is not so difficult to become a developer, who can work for MNCs and also get mobile app developer jobs through freelance sites, than one thinks. You will definitely find these tips useful and would actuate you to go further.

Hire Web App Developers

Set a Goal:

When you commence searching about apps and their designs; eventually a voice raises up in your heart saying that there is a strong need for this or that app. That need can be personal or you observe that gap in the current market. Thus, deciding what ideas may get turned into a great app can make your day. Many great apps have sprung from personal life’s needs. Even though there are no fresh ideas, it is always better to listen to your heart. What do you actually want to make? An already existed app, but you think it can be transformed to some other advanced level or a new one.

Get Hands on Coding:

Coding is necessary for designing. Otherwise, designing is just a static image. The functionalities and responsiveness work like a life when they are properly coded. You can learn coding resources online as well as offline. Especially, there are thousands of websites that provide tutorials free. You can learn how to code in 20 different ways; explore to find out which one can suit you the most.

Work on Online Repertoire:

As a kid you might have had a hobby of collecting silly things, from butterflies to stamps. Making a stock of things to develop skills or gain knowledge is a positive side of hoarding. Web designers can always find great portfolios, samples and artsy images and paintings – whatever images you think – and you get those online. Thus, to have sources where you can look back for inspiration or brainstorming is a good way to progress as an app designer.

Ability to Research:

While designing, not many but fewer or lesser, hindrances keep visiting you. To tackle this, you should be able to find solutions online and that happens when you research like a pro. Researching online is not only a task to find solutions but also keeps you going on the path of learning. It’s a way of learning to find website and software developer related tips and material online. 

Believe in Networking:

As a learner you mustn’t keep mum about your aspirations. Since there are a lot of social sites and discussion platforms where transfer of ideas and concepts take place among designers from across the world. Be an active member there to know to what extent and how people discuss freelance web developer jobs available in the market. Reading job descriptions will make you aware about the desired skills a web designer should posses. 

Hire SEO Experts to Rank Better in the Search Engines

Search Engine Optimization is a household name now and people are more or less aware that it means search engine optimization. SEO practices are in time ever since the search engines like Google, Yahoo, Bing, etc. gripped the lives of people. Hiring Online Marketing experts for a website is a wise decision, for SEO changes the overall face of a website. So, the face could be ugly or good. Before you chose an expert, ask yourself do you really need SEO. On one hand, SEO is a great potential to improve the ranking of your website by bringing organic traffic; on the other hand, if the SEO is overly forceful then it can dent your website’s reputation and may also cause a penalty to it. It is a proven fact that SEO increases the ranking of a website in search engines; however this Search Engine Optimization should be done correctly, like a moral responsibility.

Find SEO Experts

Above anything else, you should hire SEO expert freelancer for the following advantages:

To Save Time:-
There are many things to do on a website such as design, content, lead generation, etc. Thus, spending time on SEO is a costly affair. Moreover, SEO tries to bring organic traffic, which at least takes around 5-6 months. Additionally, it is a step by step exercise that’s why the need to have it done by an expert is more important. It is a general observation that when novice people trying their hands in Search Engine Optimization, they often dunk the sites. If you need an SEO expert so urgently, then you can always freelance SEO jobs online – there are many service marketplaces present today.

They have Knowledge and Expertise:-
SEO experts first do the keyword research extensively, and then take the help of web analytics to recommend further things necessary for a site. Search Engine Optimization are most effective or fruitful during the time of a product launch or when the site is getting designed, as they can suggest what keywords are to be included inside the site for optimum results. They work as a guide for content writers, if proper keywords aren’t included in the content then ranking without keywords become tough for the site. Thus, you should always hire Search Engine Optimization Experts for your site.

They are Updated:-
Major search engines like Google keep updating their search algorithm. So, if a site shows up in the first page in the morning may not be at the same place in the evening. Such is the dynamicity of search engines. An Search Engine Optimization person can tell on a daily basis that what trends are in fashion or which one to drop out. A good SEO will always keep himself update with changing trends of search engines, thus, he alters his everyday search efforts and findings of keywords.

Cost effective:-
Branding through Search Engine Optimization methods saves you from spending money on offline methods like banner posting, newspaper adverts, and hoardings outside. Comparatively, it is slower method but also earns organic traffic to your site, while a hoarding once downed may not show good results for longer time. Nowadays, Search Engine Optimization is a vital part of digital marketing. Through service marketplace you can anytime hire SEO expert freelancer, thus you can save on full-time employees.

5 Questions to ask before you Hire a Mobile App Developer

It needs no research to prove that Smartphone and tablets are being used heavily, even more than desktops and laptops. People around the world are getting used to e-services. Mobile app has become a necessity than a mere show off.

If you have a business, you have a website too. Everything is just fine yet something is missing: App. If you do not turn in time to hire mobile app developer to develop an app for your business, then you are foregoing varied opportunities. Probably, your rivals may gain more business, because you fail to have an app for your beloved business.

Find a Mobile App Developer

Now you must be contemplating to get a responsive mobile app where customers can see, review, and place orders and also get all updates necessary for them. Before you freeze a decision to hire software developer, who will create a magical app, you need to ask a set of questions to test his skills and experience in the first place.

1.Ask for the links of already developed Apps:

A practiced developer will always carry links or proofs of his previously developed apps. Hence, if you are asking about past links – then you are doing the right thing. A candidate should be able to provide links of the apps developed by him in Google’s Android App Store, Blackberry App World, or Google Play.

2.Get a list of his past clients:

You must not hire a web developer on the basis of good looks; rather tell him to provide a list of clients he has so far worked for. When you call his previous clients, do ask about his performance, contribution towards team ambience, problem solving skills, and result orientation. Some of the clients will speak about his positive points, could be possible that a few may scorn him as well. In the end you have to weigh his profile based on the received feedbacks.

3.Cross check his tablet and mobile device knowledge:

Ask him what type of a Smartphone he uses. The answer will provide a deeper insight about the developer’s ability to cope up with the types of mobiles. If he uses an android phone, then designing an app for iphone will be tough for this guy. Generally, a mobile app designer keeps all phones for the sake of practical knowledge, for device knowledge is also important along with design and development.

4.Can he develop an App to Earn Money?

If your requirement is to get a revenue-generating app, ask him what kind of features he can design or build to achieve the purpose. Otherwise for a free type, he should be able to explain what the basic difference is between these two types of apps. 

5.How to test the App

Generally, when you hire a mobile app developer, the responsible person will show you the mockups before freezing the final notes of designs and features. Because app making takes time and money, so forwarding it without a test can play a spoil sport. 

The Top 10 Bloggers in India and their Earnings

Blogging once a hobby has now become a major income source for many around the globe. Today, anyone with good knowledge of SEO and flair for writing can become a blogger and there are chances that one can also become a millionaire. However, one has to do a lot of hard work and research online constantly to belong to that league. If you are looking for inspiration, then read about the top 10 thrilling personalities of India, they are Indian bloggers, and making loads of money.

Amit Agarwal:

He is the master of tech blogging and currently ranks first as one of the top bloggers in India. His blog is labnol.org and he approximately makes 30 lacs every month. Prior to blogging, he was based in USA working for Goldman Sachs.

Faisal Farooqui:

He is the proud owner of mouthshut.com, a popular site for consumer reviews. It isn’t a blogging one, but people across the world write reviews about products on his portal. The root of this site dates back to blogging. He makes around 2 to 3 USD millions every year. It was started in the year 2000.

Amit Bhawani:

He has been blogging since 2007. He profoundly likes writing about tech topics and gadgets. The name of his fortune-making blog is amitbhawani.com. He currently doesn’t write on this blog, as he has started his own company in Hyderabad. But still the income from his blog goes over 7 lacs a month.

Harsh Agarwal:

This young guy from Delhi efficiently manages shoutmeloud.com – a place where he writes about social media, blogging and SEO tips. His earnings stand up to 3 – 5 lacs per month.

Srinivas Tamada:

This guy in his early 20’s comes from Chennai. He mainly blogs about PHP, programming languages, and Ajax on 9lessons.info. He is more into technical writing. His likely earning is between 2 to 3.5 lacs.

S. Pradeep Kumar:

He is the master of Hell Bound Bloggers, where every day 5 to 10 thousand visitors land. Other than blogging on providing tips for technology and social media, he also founded Slashsquare. He earns around 3 to 3.5 lacs monthly.

Arun Prabhudesai:

He loves two things most: photography and blogging. He was in the USA before 2007, but returned to Pune, India, to start a blog Trak.in. He expresses his thoughts on business and technology. On an average he makes 2 lacs every month.

Jaspal Singh:

He is an engineering graduate and attends gym quite regularly. He writes on Savedelete.com, his blog, about tips to use internet, software and technology updates. He earns around 2 lacs per month.

Raju PP:

Raju hails from Bangalore. He did graduation in electronics and was working with Infosys for some time before landing into blogging. He has been blogging on techpp.com since 2008, where he jots down information on topics like web applications and online tools etc. He makes around 2-3 lacs per month.

Imran Uddin:

He is a very young (just 22) blogger from Andhra Pradesh, who runs alltechbuzz.net. He normally writes about SEO methods and blogging. When it comes to money minting, he comfortably makes over 4 lacs in a month.




Blogs mentioned above are the top Indian blogs. Their source of income comes from multiple sources like adsense, affiliate marketing and advertising.

The Uphill Journey of a Successful Freelancer

Human life’s biggest and the most craved aspiration is freedom. People after working in a fit pattern for years realize that their work-life balance is missing. Hence they search for freedom from the 9 to 5 lifestyle. This search has given birth to freelancing, a new way of working. Though it was always present in the ecosystem, but for years was lying low. In recent times freelancing is mushrooming again and many people are courageous enough to break the regular norms and walk on the path less travelled. It is the best way to make money online as well as to enjoy life parallelly. But, just as everything else, this too is a two-sided coin. Hence, before plunging into it, weigh and mull over its merits and demerits.

Successful Freelancer

 

 

Let’s do a brief study about the ups and downs of the freelancing world.

Some of the pros are:

No need to stick to working hours:
It doesn’t mean that freelancers don’t work but get paid. Rather they work as per their comfort zone and when they feel like working. It could be midnight, wee hours, or noon time.  You get freedom from the jinx of working hours – so you can work all night and sleep through the day without worrying about the ticking of an alarm clock. You save on travel time, plus expenses, the feel of being with a family or close ones becomes practical and still you make money online.

You can choose your Work Place:
The need to visit office everyday ends with the freelancing jobs online. You are free to work from any place, eat and sleep as you desire. One can work from home, cafes, hotels, during a road trip, and in other case can club up with some freelancer friends and work at one place – like school days. 

Work what you like:
The freedom continues, you can choose on what assignments or projects you can work from home comfortably. It’s not like you do what your boss likes, it’s the other way round you do what you like. For instance, designers good at 3D animation, can pick assignments requiring 3D skills than something else.  Same goes for writers and other admin professionals.

The Ability to Choose Clients:
As a freelancer, you can choose and cross examine clients’ professional history and read what others are saying about them. If you smell a rat, you have the authority to reject them. It’s a long race and to get settled down as a reputed money maker you must be able to sense the intentions of clients either by reading their job description or reviews posted by others. You must utilize others experience to benefit yourself, in other words get away from fraudsters.
No option is smooth and straight. There are some cons as well in freelancing jobs online. Let’s look at them:

Illusions of Deception:
Your first experience as a freelancer could be painful if you get bamboozled by a slew of cunning clients. The problem-facing zone is the time of payment. Many clients literally test the nerve of freelancers, if you fail to chase them – then the payment is gone. Many clients ask for a portfolio and then sample work, and in other cases they keep sending the work for re-edits but on the other hand they utilize your real work. When you are fed up of re-edits, you leave them – it is a brutal key to fool freelancers - which puts an end to a dream to make money online.

The Key to Successful Freelance Career is Client Retention

Whether you are a newcomer or working since quite a time, to keep growing as a freelancer you ought to get optimum work. Otherwise, consequences don’t need an introduction. Give a thought: why some freelancers are regular and prosperous and many despite a good start, with good skills, fails to get work and income from clients. Surely, they are making mistakes somewhere in freelance client management. Some of the most overlooked mistakes are: work delivery below expectations or sounding too low for clients. There on service platforms present are thousands of opportunistic freelancers to seize work from clients, if you fail. If you aren’t getting enough work or the previous clients aren’t coming back to you, then you need to revamp your whole way of approaching and handling clients. Surely, you can improve yourself if in need of a consistent freelance career.

Successful Freelance Career

These tips will help you.

Sound Polite and Cheerful: -

Heavy-handed personalities get reflected through communications: be it through emails, phone calls or personal meet-ups. Clients don’t prefer doling out their work to harsh people. They sound less on credibility and clients feel uncomfortable communicating to them. At times, clients do make some special requests, so you must take this as an opportunity to serve them with a smile. If you go complaining about the same, it will cast a negative image about you. On the other hand, in the guise of special requests be sure to find out whether a client is trying to exploit you. If so, speak to him/her clearly. Next, always keep your work documented; send a list of work that you took and done for them fortnightly or weekly, whichever suits you best. And never keep your clients undervalued – they will never come back.

Prefer Quality and on-time: -

Delivering quality is the foremost condition to keep your clients happy and receive work from them another time. And second to quality is to deliver on time. Keeping both aspects in mind will keep you in spotlight; consequently, you will get a regular flow of work. They will definitely consider your profile before the next round of work to be outsourced. Quality and on-time delivery is a basic key to freelance project management.

Give some Discount/freebies: 

Clients’ testimonials prove your nerve, reviews and ratings posted by others about your work influence the decision of many, who wanted to hire you. Thus, with your regular clients always sound generous and give them some work done without any charges. Let them think that you are bighearted too. This way they will pass good feedback's about you, which in turn will get you more work and prosperity.

Celebrate with them: -

Whenever you complete a project, let your client feel that you are happy about it and planning to celebrate it. Send a message or collage of events/pictures or congratulate them too. Show them how connected you are with their success?

Retaining clients is an art – those who know and follow - never run out of work. Freelancing is not as fixed as regular jobs, so taking care of clients yields fruitful results, it’s not a sycophancy.