We all love sending emails when needed, and also hate when they spam our inboxes like alien fighters. It’s no bizarre mystery, as we all know the most common form of online communication is email. Emails possess great marketing powers as it doesn’t recognize any geographical boundaries and need no postman to carry it. It just goes, to where it is destined. When marketing or spreading word is done using emails, it is known as email marketing. The practice of email marketing is relatively new but at the same time very impactful and cost effective. If you are planning a mega marketing event, the relevant tip is to hire an email marketing experts and start with email marketing. Want to know why? Here are 5 reasons to convince you.
Budget Friendly:
Go back to the letter writing days and imagine that you have to write 1 letter but want to send it to 100 people. Solution is that you have to get 100 letter heads, write content on them each time, and send them by spending a range of money as per the addresses. Contrary to letter days, sending one email to thousands of people is easy and costs almost naught. On the other hand, mainstream marketing methods involve signage, hoardings, billboards, road shows, ads on TV and newspapers. But all these forms require you to spend hefty amount of money. The fact is starting a campaign with mass emailing will cost you much less.
Targeted Audiences:
On websites there are a range of things that entice visitors. Users subscribe a website for one or many things like newsletters, updates, tips, etc. So, the data you have is already of interested and targeted audiences. This way you save both time and money by not addressing your products to uninterested or irrelevant users. When emails hit the interested audience the chances of conversion increases drastically.
Segment to Segment:
The targeted audiences can be further filtered segment wise. This works well for online stores, where many of the products go out of stock and customers wait for their arrival. When emails are sent to this class of users, there comes back a robust response from the users. If you can handle this work alone it is fine, otherwise hire email marketing experts using freelance portals. The upside is that they charge very less but the only risk involved is that you have to provide them your handy database.
Nudges for Actions:
Email marketing plays with people’s impulsive instinct. When users see email with magnetic subject line in their inbox and if by any chances it is hitting their area of interest, then they impulsively open it and immediately proceed to buy. No other marketing channel can provide users immediate links to buy or browse services and products.
Simple to Create:
Creating an email file is easy; you can do by downloading thousands of beautiful templates, fill them with your relevant content, links, images and logos and the job is done. Earlier sending emails to mass would cost money but now today there are many sites from where you can send for free.
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| Find Email Marketing Experts |
Go back to the letter writing days and imagine that you have to write 1 letter but want to send it to 100 people. Solution is that you have to get 100 letter heads, write content on them each time, and send them by spending a range of money as per the addresses. Contrary to letter days, sending one email to thousands of people is easy and costs almost naught. On the other hand, mainstream marketing methods involve signage, hoardings, billboards, road shows, ads on TV and newspapers. But all these forms require you to spend hefty amount of money. The fact is starting a campaign with mass emailing will cost you much less.
Targeted Audiences:
On websites there are a range of things that entice visitors. Users subscribe a website for one or many things like newsletters, updates, tips, etc. So, the data you have is already of interested and targeted audiences. This way you save both time and money by not addressing your products to uninterested or irrelevant users. When emails hit the interested audience the chances of conversion increases drastically.
Segment to Segment:
The targeted audiences can be further filtered segment wise. This works well for online stores, where many of the products go out of stock and customers wait for their arrival. When emails are sent to this class of users, there comes back a robust response from the users. If you can handle this work alone it is fine, otherwise hire email marketing experts using freelance portals. The upside is that they charge very less but the only risk involved is that you have to provide them your handy database.
Nudges for Actions:
Email marketing plays with people’s impulsive instinct. When users see email with magnetic subject line in their inbox and if by any chances it is hitting their area of interest, then they impulsively open it and immediately proceed to buy. No other marketing channel can provide users immediate links to buy or browse services and products.
Simple to Create:
Creating an email file is easy; you can do by downloading thousands of beautiful templates, fill them with your relevant content, links, images and logos and the job is done. Earlier sending emails to mass would cost money but now today there are many sites from where you can send for free.
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