Tuesday 23 August 2016

How a Start-Up Can Utilize the Services of a Freelancer

The growth of the digital industry, especially in India, is bolstering day by day. The increasing usage of smart phones, greater penetration of the internet, government initiatives in the form of ‘Digital India’ and ‘Start-Up India’ are some crucial drivers for such an outburst of growth of the digital industry in India. As a result of these reasons, the competition level in the digital space has automatically grown to be cut-throat. There are many start-ups that are blooming in great numbers, taking the competition to a whole new level.


As start-ups are gaining momentum, an adjoining market has been witnessing immense growth. It is the freelancing market space, which is benefiting in a great way. Coming to the start up scenario, there are loads of things that a new enterprise up would like to experiment. Hiring a freelancer can actually make those experiments come alive for them. For instance, if a startup has 3 different marketing strategies but is not sure which would be the best one to opt for; getting freelancers can be the right solution. If a new company wants to experiment a certain strategy, they can easily hire a freelancer with specific requirements. In case the strategy clicks, they can later hire a professional for a full time job.

The Booming Market for Freelancers


More Freelancers at Lower Cost: The growing demand for freelancers has driven many professionals leaving their full time day job and shifting to a full-on freelancing career. This has resulted in having more freelancers on the block, offering services at low prices. With such a change in the market, it is the employers who are benefiting the most.

Rise of Freelancing Sites: Another reason that has significantly contributed to this positive change is the rise of online creative service market places. Businesses can now find several online freelancing sites that act as an excellent platform for clients and freelancers.

Let’s quickly take a look at two advantages that a reliable online service market place offers:

Payment Security: Times have changed in the freelancing scenario and the good news is that online service market places ensure that a freelancer gets his/her payment after the work has been delivered. In some of the reliable freelancing sites, the buyer of the services needs to deposit the amount for the services with the site, which is released after the requirements are met by the freelancer.

Verified Freelancers: Freelancer for startups and even for big enterprises is in high demand, which has pushed online service market places to filter the best from the rest. Few online freelancing sites verify the standards of services offered by the freelancer on their site and provide a certification of ‘verified freelancer’.

A start up begins operations with a specific goal in mind and often, we have seen many of them possess limited funds. With the funding challenge in mind, a decision hire a freelancer would be the wisest judgment. Freelancer for startups is a great way to save huge amount of funds, which can be utilized in other important aspects of the business. Another bonus of hiring a freelancer has rich varied knowledge as they work for different clients within the same industry. Got a start-up idea? Get a freelancer and start chasing your dreams.   

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