Facebook has not just transformed our social lives but has also provided great opportunities for brands to advertise. With cut throat competition on the block, one has to be wise to ensure ads posting yield best results. If you own a business and wondering how to design an outstanding Facebook ad that would convert, the first thing that you need to do is hire Facebook advert experts. With more and more businesses using the Facebook platform to advertise, only an expert will be able to handle the tough competition.
However, if you are thinking otherwise and have decided to shoot all by yourself, here are 6 tips to design an effective Facebook ad:
Keep the Text Short: The more you keep the text of your ad brief, the better it is likely to perform. It is a proven human psychology that shorter texts appeal to us more than the lengthy ones. Make sure the copy is interesting and talks about the USP of the product/ service on sale.
Make Separate Ads: Not only one needs to understand the entire target audience but also the sub-niches within it. For instance, for a book retailer, the target group would be book lovers. However, if one has to target a niche group, separate ads on different genres such as kids, sports, entertainment, etc., should be made preferably.
Create a Sense of Urgency: In order to drive users to act instantly, one has to create a sense of urgency through the ad. Now, how do you create that urgency? Companies that find social media marketing experts create ads that alerts the users with something related to the offer. For example, limited supply of stock or offer valid till a date, etc. This would push the viewer to act fast rather than thinking of coming back to the offer later (which actually never happens).
Proper Designs: ‘What we see is what we believe’ – This saying stands true wherever design is involved. The design of a Facebook ad should be in sync with the kinds of product/offer/services being offered. For instance, for a sophisticated designer furniture ad, the design should be elegant with subtle colors. It is suggested that besides taking the wise decision to hire Facebook advert experts, one can also hire online designers as both can work hand in hand.
Place it Appropriately: Placing an ad correctly is sacrosanct for any kind of advertisement; and posting an ad on Facebook does not differ. One should carefully track the target audience on Facebook and post the ad on relevant spaces.
Create Video Ads: As per the latest trends, video ads have higher retention value and thus more driving power. In fact, Facebook said that they would devote much importance to video ads on the timeline. Thus, making a short video ad can be a great way to convey your message to the people. Don’t worry, with so many freelance creative service market place available online, you can easily get a freelance video editor for your FB ad.
Apart from the above mentioned 6 tips for design an outstanding Facebook ad that converts, there are many other creative ideas that can provide great results. A good, engaging ad will not only help you get coverts but will also enhance the overall brand image on the digital forum. If you are still stuck, it is time to find Facebook advert experts soon.
However, if you are thinking otherwise and have decided to shoot all by yourself, here are 6 tips to design an effective Facebook ad:
Keep the Text Short: The more you keep the text of your ad brief, the better it is likely to perform. It is a proven human psychology that shorter texts appeal to us more than the lengthy ones. Make sure the copy is interesting and talks about the USP of the product/ service on sale.
Make Separate Ads: Not only one needs to understand the entire target audience but also the sub-niches within it. For instance, for a book retailer, the target group would be book lovers. However, if one has to target a niche group, separate ads on different genres such as kids, sports, entertainment, etc., should be made preferably.
Create a Sense of Urgency: In order to drive users to act instantly, one has to create a sense of urgency through the ad. Now, how do you create that urgency? Companies that find social media marketing experts create ads that alerts the users with something related to the offer. For example, limited supply of stock or offer valid till a date, etc. This would push the viewer to act fast rather than thinking of coming back to the offer later (which actually never happens).
Proper Designs: ‘What we see is what we believe’ – This saying stands true wherever design is involved. The design of a Facebook ad should be in sync with the kinds of product/offer/services being offered. For instance, for a sophisticated designer furniture ad, the design should be elegant with subtle colors. It is suggested that besides taking the wise decision to hire Facebook advert experts, one can also hire online designers as both can work hand in hand.
Place it Appropriately: Placing an ad correctly is sacrosanct for any kind of advertisement; and posting an ad on Facebook does not differ. One should carefully track the target audience on Facebook and post the ad on relevant spaces.
Create Video Ads: As per the latest trends, video ads have higher retention value and thus more driving power. In fact, Facebook said that they would devote much importance to video ads on the timeline. Thus, making a short video ad can be a great way to convey your message to the people. Don’t worry, with so many freelance creative service market place available online, you can easily get a freelance video editor for your FB ad.
Apart from the above mentioned 6 tips for design an outstanding Facebook ad that converts, there are many other creative ideas that can provide great results. A good, engaging ad will not only help you get coverts but will also enhance the overall brand image on the digital forum. If you are still stuck, it is time to find Facebook advert experts soon.
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