6 Tips to Design an Outstanding Facebook Ad That Converts

Facebook has not just transformed our social lives but has also provided great opportunities for brands to advertise. With cut throat competition on the block, one has to be wise to ensure ads posting yield best results. If you own a business and wondering how to design an outstanding Facebook ad that would convert, the first thing that you need to do is hire Facebook advert experts. With more and more businesses using the Facebook platform to advertise, only an expert will be able to handle the tough competition.

However, if you are thinking otherwise and have decided to shoot all by yourself, here are 6 tips to design an effective Facebook ad:

Keep the Text Short: The more you keep the text of your ad brief, the better it is likely to perform. It is a proven human psychology that shorter texts appeal to us more than the lengthy ones. Make sure the copy is interesting and talks about the USP of the product/ service on sale.

Make Separate Ads: Not only one needs to understand the entire target audience but also the sub-niches within it. For instance, for a book retailer, the target group would be book lovers. However, if one has to target a niche group, separate ads on different genres such as kids, sports, entertainment, etc., should be made preferably.   

Create a Sense of Urgency: In order to drive users to act instantly, one has to create a sense of urgency through the ad. Now, how do you create that urgency? Companies that find social media marketing experts create ads that alerts the users with something related to the offer. For example, limited supply of stock or offer valid till a date, etc. This would push the viewer to act fast rather than thinking of coming back to the offer later (which actually never happens).

Proper Designs: ‘What we see is what we believe’ – This saying stands true wherever design is involved. The design of a Facebook ad should be in sync with the kinds of product/offer/services being offered. For instance, for a sophisticated designer furniture ad, the design should be elegant with subtle colors. It is suggested that besides taking the wise decision to hire Facebook advert experts, one can also hire online designers as both can work hand in hand.

Place it Appropriately: Placing an ad correctly is sacrosanct for any kind of advertisement; and posting an ad on Facebook does not differ. One should carefully track the target audience on Facebook and post the ad on relevant spaces.

Create Video Ads: As per the latest trends, video ads have higher retention value and thus more driving power. In fact, Facebook said that they would devote much importance to video ads on the timeline. Thus, making a short video ad can be a great way to convey your message to the people. Don’t worry, with so many freelance creative service market place available online, you can easily get a freelance video editor for your FB ad.

Apart from the above mentioned 6 tips for design an outstanding Facebook ad that converts, there are many other creative ideas that can provide great results. A good, engaging ad will not only help you get coverts but will also enhance the overall brand image on the digital forum. If you are still stuck, it is time to find Facebook advert experts soon.

5 Easy Ways to Make Your Content More Social Media Friendly

Introduction

Power of social media is widely known today. It’s the first and the most important thing that you need to show your work to the world. Whatever you write on social media platforms is accessible to the entire world. Make sure you write the way it should be. Writing for social media demands professional approach and that’s why you need to find social media marketing experts. And, what else can be the best place than freelance service marketplaces to hire social media marketing experts! All you need to do is register with a reliable online service marketplace and post your requirements. But hiring an expert is not sufficient. You must know what are the things that make a content social media friendly.

Here are some tips to make things easier for you - the 5 ways to make your content friendly to social media platforms:

Catchy Headline

Anything shared on social media should be catchy enough to grab viewer’s attention. And the first thing that viewer’s see is the headline. Make sure that the headline is extremely interesting and good enough to attract viewers’ attention. That’s the most basic formula to make your content social media friendly.

Write Engaging Content

You got to make sure that the body text is as interesting as your headline is. Use trendy and relevant words in your content. Find social media marketing experts for this. They can help you with this or hire professional SMO specialized writer.

Make your Content look good

Make sure that your content looks good when it’s shared on social media platforms. You decide or take help of experts about how your content would look attractive. You might need a tech professional for this as it requires use of meta-tag code.

Make it easier to share

One thing you really need to make sure is that your content has all necessary social media sharing buttons at the right place. This one thing can define the success or failure of your content. Add images in your content if possible. Images are shared quickly over social media. There are even free tools available online that allows users to share blog or article images on different social networking websites with a single click.

Publish at the right time

Timing is one of the most important factors in making a content successful on social media platforms. Posting in peak hours can make a huge difference. As per online surveys, Monday is the best day to post blogs and articles and 11 A.M is the time when blog posts are likely to get maximum traffic. Remember it!