6 Tips to Design an Outstanding Facebook Ad That Converts

Facebook has not just transformed our social lives but has also provided great opportunities for brands to advertise. With cut throat competition on the block, one has to be wise to ensure ads posting yield best results. If you own a business and wondering how to design an outstanding Facebook ad that would convert, the first thing that you need to do is hire Facebook advert experts. With more and more businesses using the Facebook platform to advertise, only an expert will be able to handle the tough competition.

However, if you are thinking otherwise and have decided to shoot all by yourself, here are 6 tips to design an effective Facebook ad:

Keep the Text Short: The more you keep the text of your ad brief, the better it is likely to perform. It is a proven human psychology that shorter texts appeal to us more than the lengthy ones. Make sure the copy is interesting and talks about the USP of the product/ service on sale.

Make Separate Ads: Not only one needs to understand the entire target audience but also the sub-niches within it. For instance, for a book retailer, the target group would be book lovers. However, if one has to target a niche group, separate ads on different genres such as kids, sports, entertainment, etc., should be made preferably.   

Create a Sense of Urgency: In order to drive users to act instantly, one has to create a sense of urgency through the ad. Now, how do you create that urgency? Companies that find social media marketing experts create ads that alerts the users with something related to the offer. For example, limited supply of stock or offer valid till a date, etc. This would push the viewer to act fast rather than thinking of coming back to the offer later (which actually never happens).

Proper Designs: ‘What we see is what we believe’ – This saying stands true wherever design is involved. The design of a Facebook ad should be in sync with the kinds of product/offer/services being offered. For instance, for a sophisticated designer furniture ad, the design should be elegant with subtle colors. It is suggested that besides taking the wise decision to hire Facebook advert experts, one can also hire online designers as both can work hand in hand.

Place it Appropriately: Placing an ad correctly is sacrosanct for any kind of advertisement; and posting an ad on Facebook does not differ. One should carefully track the target audience on Facebook and post the ad on relevant spaces.

Create Video Ads: As per the latest trends, video ads have higher retention value and thus more driving power. In fact, Facebook said that they would devote much importance to video ads on the timeline. Thus, making a short video ad can be a great way to convey your message to the people. Don’t worry, with so many freelance creative service market place available online, you can easily get a freelance video editor for your FB ad.

Apart from the above mentioned 6 tips for design an outstanding Facebook ad that converts, there are many other creative ideas that can provide great results. A good, engaging ad will not only help you get coverts but will also enhance the overall brand image on the digital forum. If you are still stuck, it is time to find Facebook advert experts soon.

5 Easy Ways to Make Your Content More Social Media Friendly

Introduction

Power of social media is widely known today. It’s the first and the most important thing that you need to show your work to the world. Whatever you write on social media platforms is accessible to the entire world. Make sure you write the way it should be. Writing for social media demands professional approach and that’s why you need to find social media marketing experts. And, what else can be the best place than freelance service marketplaces to hire social media marketing experts! All you need to do is register with a reliable online service marketplace and post your requirements. But hiring an expert is not sufficient. You must know what are the things that make a content social media friendly.

Here are some tips to make things easier for you - the 5 ways to make your content friendly to social media platforms:

Catchy Headline

Anything shared on social media should be catchy enough to grab viewer’s attention. And the first thing that viewer’s see is the headline. Make sure that the headline is extremely interesting and good enough to attract viewers’ attention. That’s the most basic formula to make your content social media friendly.

Write Engaging Content

You got to make sure that the body text is as interesting as your headline is. Use trendy and relevant words in your content. Find social media marketing experts for this. They can help you with this or hire professional SMO specialized writer.

Make your Content look good

Make sure that your content looks good when it’s shared on social media platforms. You decide or take help of experts about how your content would look attractive. You might need a tech professional for this as it requires use of meta-tag code.

Make it easier to share

One thing you really need to make sure is that your content has all necessary social media sharing buttons at the right place. This one thing can define the success or failure of your content. Add images in your content if possible. Images are shared quickly over social media. There are even free tools available online that allows users to share blog or article images on different social networking websites with a single click.

Publish at the right time

Timing is one of the most important factors in making a content successful on social media platforms. Posting in peak hours can make a huge difference. As per online surveys, Monday is the best day to post blogs and articles and 11 A.M is the time when blog posts are likely to get maximum traffic. Remember it!

4 Impressive Ways to use Facebook as a Marketing Tool

Around 1 Billion people use Facebook every day; no other social networking site sees this tremendous number when it comes to user-wise popularity. Evidences are enough to say that FB is the biggest platform to market anything. If you can hire Facebook marketing experts at the right time then anything can go viral in less than a night’s time. Having a presence on FB is OK, but utilizing this platform using content to promote your business can have great rewards.

If you are looking to build a serious reputation of your website or brand on FB, then heed on the following helpful points.  

Create a Page for Business:

Creating pages on FB is one of the easiest tasks ever available on any social sites. It is a legal way to promote business on FB by creating pages, for a page features tools such as Like, Update, Comment – through which customers can interact with the brand. On the other hand, using personal profiles for business promotion is against their policy and terms. Remember, whenever you make a page always put your website’s URL on the page and keep posting things regularly. People don’t prefer dormant pages.

Get your Vanity URL

When you are done with making a page, it gets random URL but you can always create as per your business, it will help in accurate landing pages and will be easy to find for others. Most of the people get stuck at this juncture; the top advice is to find Facebook marketing experts, who know this site up and down. 

Use Genuine Cover Photo:

Facebook allows you to put 851 x 351 pixel size image. This is quite huge size to create an impact. Many people put overused celebrities images for their business. This is a grave mistake in reality as people condemn them as fake enterprises. So, always put recognizable photos because on social networking sites people pay more attention to pictures than updates or any other form of content. Using good images is an art, learning that art isn’t that tough.

Tell about Yourself or Your line of Business

Every FB page allows you to put some relevant information about your page. This is your chance to fill original details. A page without description is like headless chicken. Many at times don’t know what to put and how. The simple option is to browse freelance portals and get on hire social media marketing experts who will work for you at less price. As these people are accustomed to social platforms, writing a description based on your details and image would not be tough for them.  

Behind that layer of fun on social sites, FB can be used to drastically improve your business and the theme can be forwarded to millions without wasting wads of money.

Entrepreneurial Tips from Great Businessman Richard Branson

Do you really want to understand what entrepreneurship is? Then you must study the business profiles of great entrepreneur Richard Branson, the founder of Virgin Group. Branson started working at a very early age. He started business at the age of 16 with a magazine named Student. He went on to setup Virgin Records, Virgin Atlantic, and several other brands. In his forty years of entrepreneurship, Branson has developed more than 100 brands and his group has more than 400 companies. These figures are more than sufficient to give you a huge boost to your entrepreneurial dream. Becoming a successful entrepreneur requires passion and an endless patience. And, as Branson says, “You spend your 80% of your life at work place. Make sure you love what you do or else, don’t do it.”

If you really wish to dream of becoming a successful entrepreneur, here are some wonderful entrepreneurial tips from the one and only Richard Branson:

Motive is Important

When you start something new, make sure it has got a motive…certainly a positive one. Richard Branson wasn’t happy with the customer service of British Airways. So, he started new airline company named Virgin Atlantic keeping customer centric policies in mind. His sole motive was to create an airline who provides the best customer service. If you’re planning to start a business and you think that it’s going to serve people honestly, you’re good to go.

Keeping it Simple is a Good Idea

Branson says that whenever you start a new business or plans to introduce a new strategy, product or service, make sure you keep it simple. More you make it complex, more it gets difficult. Be confident about whatever you’re pitching. Investors like a concrete, clear and result-oriented idea.

Do Not Hurry

Starting a business demands a clear vision and patience. You just cannot be in a hurry to make it big. Branson suggests that the very first year of business is all about surviving. Do not keep bigger goals in the first year of business. Surviving should be your only goal. And as the time passes, you’ll learn how to move ahead.

Dealing with Investors

Branson says that his forty-year long career as an entrepreneur tells him that investors bring much more to your business than just money. When you’re sitting with investors, make sure that investors have a vision to create a great business. Ask yourself if you’re going to get enough time and space for the idea you’re sharing with your investors. They shouldn’t question your planning and decisions. Remember, investors aren’t just not for finance.

Richard Branson also gives some success tips if you’re desperate to become an entrepreneur just like him. Here they are:

1. Motivate yourself all the time. There won’t be anyone else to motivate you on the path of entrepreneurship.
2. Always dream big. You cannot think of being a great entrepreneur if your thinking is narrow or you do not dare to dream big.
3. And, be proud of whatever you do. Enjoy your work to the fullest and success will be bound to follow you. 

Top 5 Freelance Websites

Do you know what it takes to be a freelancer?

Bit luck and more guts.

Well, the good news is that it is becoming easy and accessible with each passing day. How? Today there are various service marketplaces for almost everything i.e. from staffing to selling cars to commodities. The world today has vertical and horizontal marketplaces. No one knows in which zone ‘freelance marketplaces’ fall, but they are mushrooming rapidly and if you see in the last five to seven years a lot has changed. The platforms are learning professionalism – things are falling in place – it isn’t a grisly affair anymore. Coming to your freelancing point of interest, let’s throw light on the best top 5 freelancing websites of this world.

Top 5 Freelance Websites

1.Ruprr

If you wish to be your own boss, we suggest none other than this feature rich website that proudly has the widest database of professional freelancers from across the globe, for categories ranging from writing to website development. It is a multi-national freelance portal, having offices in many countries like USA, UK, India and Dubai. It was started in 2015 but spreading as fast as oceanic waves. The best part of this top freelance marketplace is incredible database of buyers and sellers – and the escrow payment system – an equally beneficial system for both. 

2.Freelancer

It was started over a decade ago i.e. in 2003. Undoubtedly, it is the best and oldest freelancing portal of the world. It has recently bought two more freelance portals (vWorker and Scriptlance) to emerge as the biggest platform for freelancers and job posters. It is very famous among freelancers’ communities. It ranks number one when it comes to top 5 freelancing websites around the globe.

3.Upwork

It shortly and insistently says great work will take you somewhere for sure. An apt for vagrants! Sorry, it works for everyone from if you are a freelancer or somebody looking to outsource some work to save time and money from hiring and headaches. Upwork has been lately blended into one platform by combining oDesk and Elance. Upwork is known for providing quality work to its clients and holds very supportive team. For experienced freelancers this is a top freelance marketplace as clients value their work and pay without bickering at all.

4.PeoplePerHour    

It is also one of the famous and largest freelancing sites in the world. Though UK-based, but it has freelancers and clients from across the globe. This site pays either hourly based or fixed price for freelancers for projects.

5.Fiverr
As the name suggest affairs start here from $5 onwards. You can do a lot of small things that others have been doing on this platform – to know more log in there and get going. Interestingly, they call all service ‘gig’, god knows why? Google it out! You cannot earn lump sum money here but can earn constantly for ages as fiver dollars every time is a good side income.


 

Top 5 Advantages of Email Marketing

We all love sending emails when needed, and also hate when they spam our inboxes like alien fighters. It’s no bizarre mystery, as we all know the most common form of online communication is email. Emails possess great marketing powers as it doesn’t recognize any geographical boundaries and need no postman to carry it. It just goes, to where it is destined. When marketing or spreading word is done using emails, it is known as email marketing. The practice of email marketing is relatively new but at the same time very impactful and cost effective. If you are planning a mega marketing event, the relevant tip is to hire an email marketing experts and start with email marketing. Want to know why? Here are 5 reasons to convince you.

Find Email Marketing Experts

 Budget Friendly:

Go back to the letter writing days and imagine that you have to write 1 letter but want to send it to 100 people. Solution is that you have to get 100 letter heads, write content on them each time, and send them by spending a range of money as per the addresses. Contrary to letter days, sending one email to thousands of people is easy and costs almost naught. On the other hand, mainstream marketing methods involve signage, hoardings, billboards, road shows, ads on TV and newspapers. But all these forms require you to spend hefty amount of money. The fact is starting a campaign with mass emailing will cost you much less.

Targeted Audiences:

On websites there are a range of things that entice visitors. Users subscribe a website for one or many things like newsletters, updates, tips, etc. So, the data you have is already of interested and targeted audiences. This way you save both time and money by not addressing your products to uninterested or irrelevant users. When emails hit the interested audience the chances of conversion increases drastically.

Segment to Segment:

The targeted audiences can be further filtered segment wise. This works well for online stores, where many of the products go out of stock and customers wait for their arrival. When emails are sent to this class of users, there comes back a robust response from the users. If you can handle this work alone it is fine, otherwise hire email marketing experts using freelance portals. The upside is that they charge very less but the only risk involved is that you have to provide them your handy database.

Nudges for Actions:

Email marketing plays with people’s impulsive instinct. When users see email with magnetic subject line in their inbox and if by any chances it is hitting their area of interest, then they impulsively open it and immediately proceed to buy. No other marketing channel can provide users immediate links to buy or browse services and products.

Simple to Create:

Creating an email file is easy; you can do by downloading thousands of beautiful templates, fill them with your relevant content, links, images and logos and the job is done. Earlier sending emails to mass would cost money but now today there are many sites from where you can send for free.

A Career in 3D Video Animation Promises Healthy Growth

The irony of today’s commercialism is that there are less businesses but more marketing. And interestingly the marketing takes place through more than one medium i.e. audio, video and content (the latest one on internet). Fair chances are available for people who have a creative flair. Become a part of marketing wave by opting in to learn video animations. Though this is further segmented into video encoding, videotaping, editing and effects, 3D and 2D, yet 3D animation is the most preferred one.

3D Video Animation

Cartoons/ animations are used for children or for educational purpose – but they are peculiarly satirical by nature. However, animations don’t have subjective limitations; they can be used by anyone and for various purposes. Therefore, companies find 3D video animation experts in the first place for marketing initiatives. A career in 3D video animations can comfortably set you in life. Let’s see how:

Cartoon vs. Animations:
 
The career of a cartoonist is limited to a few platforms and hugely depends on his/her popularity, as no one prefers keeping a cartoonist with vapid drawings. Cartoons look simple or hand drawn pictures set to move within a frame, while animations are of many types such as whiteboard, 2D, 3D and simple ones. But characters in 3D animations can move independently, which gives the background and characters real life like feel. To keep themselves updated with the technology, production houses and media firms prefer to hire 3D video animation experts over simple video makers.

Video Marketing over Content:
 
All types of videos are published on internet, thus from schools to NGOs to branding firms all want 3D video animation experts for hire. Content is a passive form of marketing, bad and slow readers can read the content but may not be able to understand it. Video breaks the language barrier as people perceive more and feel entertained through them. The foremost quality of a video is that it creates visual effects in the content and the rate of influence is 100 times greater than the content or audio marketing.

Social Platforms:
 
Have you ever noticed any social sites without buzzing videos, probably not? The reason is that videos are the next big thing in the digital world, even to support content videos are made. And also, without videos social platforms will be dull and boring and hardly interactive. Here are some stats to re-confirm the presence of videos online:

•    From teens to middle age people, spend more time on YouTube than TV in pursuit of entertainment
•    Advertisers have been spending almost double on digital videos from the last 2 years
•    Videos published online or on social sites are a favorite pass time of teens and students
•    85 percent videos on Facebook are watched soundlessly
•    By 2020, 75 percent of the data on mobiles will constitute videos
•    People love to watch comedy videos over other types